Promoting Irish Culture

By showcasing Ireland's rich cultural heritage, we can reap long-term and positive benefits for Ireland's reputation and its relationship with the people of Brazil. We can also work to connect people with their Irish heritage.

Culture & Heritage

Ireland's culture is a unique national strength. It's one of our greatest competitive advantages, acting as a "door opener" that converts into jobs, trade, investment and tourism. It's also our most effective way of connecting with the Irish community.

What we do

We're involved in a broad range of cultural activities which raise awareness of Ireland and also enhance our ties with Brazil. We promote cultural relations through a number of initiatives:

Your Irish Heritage

Some 70 million people around the world claim Irish roots. If you are one of them, there are a number of ways you can celebrate your heritage and discover more about where you come from:

To find out more about tracing your Irish heritage, you may be interested in initiatives such as Ireland Reaching Out.

Get involved in Irish community activities

Over the years, generations of Irish people have made invaluable contributions to all aspects of life in their new homes, in politics, the arts, business and sport. Their patriotism coexists with the contribution they have made in their new communities.

Learn more about our engagement with Irish communities abroad:

• The Emigrant Support Programme
• The Global Irish Network
• The Presidential Distinguished Service Awards

Learn more about Ireland

If you want to learn more about Ireland, you can read Ireland in Brief.

The Irish Film Board

The role of Bord Scannán na hEireann/the Irish Film Board (IFB) is the national development agency for Irish filmmaking and the Irish film, television and animation industry, investing in talent, creativity and enterprise. The agency supports writers, directors and production companies across these sectors by providing investment loans for the development, production and distribution of film, television and animation projects. 

The IFB also supports and promotes the Irish screen industries at major international markets and festivals, promotes inward investment, the use of Ireland as a location for international production and provides support for companies filming on location in Ireland. The agency provides a strategic vision for industry training through Screen Training Ireland.

Visit Ireland

If you are interested in visiting Ireland, find information from Tourism Ireland.

Our commitment

We are committed to strengthening our relationship with the Irish people and people of Irish descent worldwide and to promoting what is best about our country.

In working together, we will ensure the continued respect and admiration in which Irish people and our culture are held worldwide.